News/Special Events


(February 11, 2008) --









(Tampa, FL) – In a joint effort, Chipco International, one of the leading gaming chip manufacturers in the US, Premiere Sports Alliances and Get-Etched, Inc, both motorsports industry marketing and licensing agencies, today announce a unique gaming chip concept featuring NASCAR drivers.  The launch of this nationwide program occurred Thursday at the Seminole Tribe of Florida’s six Florida casinos, including Seminole Hard Rock Tampa.


This program will feature NASCAR drivers Dale Earnhardt, Jr., Jeff Gordon, Jimmie Johnson, Clint Bowyer, Kasey Kahne, Jeff Burton and Dale Earnhardt, Sr. on gaming chips distributed and featured at casinos throughout the US.  The program will generate excitement and interest for consumers and collectors alike and will focus on casinos surrounding race markets throughout the season.


Seminole Hard Rock Tampa unveiled the first chips Thursday at 3:00pm as the launch of a year-long promotion.  Seminole Gaming will be promoting and featuring various quantities of $5.00 chips throughout their casinos.  Additionally, special poker table layouts have been created to further drive excitement and to promote the driver chips.


Initial reaction to introducing NASCAR drivers into the casino collectible market has been phenomenal.


Seminole Hard Rock Tampa’s Vicki Kuracka says, “Seminole Hard Rock Tampa was pleased to be the first casino to unveil this chip program featuring top NASCAR drivers.  The Poker Room was buzzing with excitement.  With motorsports interest in the State of Florida, this is a perfect partnership for us”.


John Kendall, the President of CHIPCO International in Raymond, Maine stated that, “CHIPCO is proud to supply the Seminole Gaming Casinos with our premium ProTech Series gaming chips featuring images of some of the top NASCAR drivers.  We believe these chips will be a hit in the gaming world”.


Clint Bowyer, driver of the Richard Childress Racing #07 Jack Daniels Chevrolet said, ‘This is cool.  I love to play poker and can’t wait to see my chips in casinos around the country.”


Richard Childress Racing’s Director of Licensing Michael Brown states, “this is one of the best licensing concepts I’ve seen in some time.  We believe this will be a hit with fans, collectors and sponsors, like Jack Daniels”.


Chip Images


About Chipco International

CHIPCO International is a leading casino chip supplier that provides casinos a cost-effective way to promote special events using approved images on gaming chips. With over 100 million chips provided to casinos all around the world, CHIPCO provides unmatched “designer” graphics on secure gaming chips; “we manufacture the money everyone wins.”  Visit


About Premiere Sports Alliances

Premiere Sports Alliances, a division of North America Sports Media, Inc. (NASM), is a sports marketing unit specializing in event management services, licensing, sponsorship, and promotion.  Premiere Sports Alliances and the NASM associated divisions utilize their property, advertising/media, travel, hospitality, and marketing experience to execute custom solutions for their partners and clients which include; NAPA, ISC, Texas Motor Speedway, AT&T, Hershey and other well known brands.  To learn more about Premiere Sports Alliances and NASM, log onto or call 919-228-4069.

About Get-Etched, Inc

Forever etch in time your precious moments and loved ones with our innovative and unique keepsake item.  With our state-of-the-art technology, Get-Etched, located in Brunswick, Maine, permanently laser etches photos, logos, images and text into exquisite black granite.  Whether looking for a one-of-a-kind gift or the perfect way to elegantly display your cherished moments, Get-Etched makes it easy and affordable.  Simply send us a print or electronic copy of your photo and within two weeks you will receive your customized etching to last for generations to come. 


Get-Etched is also proud to raise needed funds and awareness for numerous charities, including Speedway Children’s Charity.  To make a donation toward the life of a child while being permanently etched in time on a Winners Wall at a racetrack of your choice, please visit  


In addition, we are very excited about our newest venture, the Heroes Wall campaign, which will raise awareness and funds for our brothers and sisters in the armed forces.  Please visit for more information on this great project or to Get-Etched now.

About Seminole Hard Rock Hotel & Casino


Seminole Hard Rock Hotel & Casino in Tampa, Fla. is Florida’s ultimate entertainment destination.   Seminole Hard Rock features over 3,200 of the most popular gaming machines plus Florida’s largest and smoke-free poker room, with 50 live action tables dedicated to Texas Hold ‘em, Omaha Hi-Lo and Seven Card Stud.  For the third year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating.  Enjoy a variety of critically-acclaimed restaurants and bars, including Tampa’s newest premier steak house Council Oak Steaks & Seafood and Fresh Harvest for a seven live-action kitchen dining experience. Garage parking is free and valet parking is also available. The hotel & casino is located off I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa.  For more information, call 813-627-ROCK(7625), 1-800-937-0010 or visit

Richard Childress Racing

Richard Childress Racing ( has earned nearly 180 victories and 11 NASCAR championships, including the 2007 NASCAR Busch Series owners’

point title and six in the Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the Cup Series, Busch Series and Truck Series. Its 2008 Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel’s), Kevin Harvick (No. 29 Shell-Pennzoil) and Jeff Burton (No. 31 AT&T). Its 2008 Nationwide Series lineup includes Clint Bowyer (No. 2 BB&T), Bobby Labonte (No. 21 Chevrolet) and Burton and Scott Wimmer (No. 29 Holiday Inn).